Concierge Collective runs influencer marketing for hotels and resorts across India: creators sourced and vetted for audience fit, briefed properly, hosted well, and measured against enquiries and bookings rather than likes.
Most hotel influencer marketing is a barter stay, a reel with no brief and no idea whether anyone booked. We run it as a campaign with a budget, a brief and a report.
Creators can do something no advert can: show a real person arriving at your property, eating your breakfast, waking up to your view. For Indian travellers choosing between hotels on Instagram, that is often the moment the decision is made. But it only works when the creator's audience is your guest, the brief protects your brand, and someone is counting what came back.
We source and vet creators for audience fit — location, age, travel behaviour, engagement quality — rather than follower count. We write briefs that spell out deliverables, posting windows, tagging, disclosure and usage rights, so you can reuse the content on your own channels and in paid campaigns. We manage the hosted stay so your team is not improvising, and we track reach, saves, enquiries and booking codes afterwards.
Because influencer work sits alongside our PR, content and event pillars, creator visits can be timed with a launch, a trade evening or a seasonal campaign so that everything points in the same direction in the same fortnight.
We work with resorts, boutique and heritage hotels, wellness retreats and city hotels, and with international resorts that want Indian creators in front of Indian travellers.
What a campaign includes. A creator shortlist with audience data, not just handles. Negotiation of barter, paid or hybrid terms. A written brief with deliverables, timelines, tagging, disclosure and usage rights. Hosted-stay coordination with your front office and F&B. Content approvals before posting. A performance report with reach, engagement, saved posts, enquiries and any tracked bookings.
What we avoid. Creators with bought followers, briefs that say 'post something nice', stays with no content plan, and reports that only show impressions. If a creator is not right for your property we will say so, even when they are willing to come.
Who this is for. Properties launching or relaunching. Resorts with a season to fill. Boutique hotels that want to be discovered by the right traveller. Groups that need a consistent creator programme across properties.
One-off hosted stays, seasonal campaigns or an always-on creator programme.
Shortlists built on audience location, travel behaviour and engagement quality, with fake-follower checks.
Written briefs covering deliverables, timelines, tagging, disclosure and how you can reuse the content.
Itineraries, experiences and coordination with your team so every stay produces the content it was meant to.
Negotiated paid and hybrid collaborations for launches and seasons, with performance clauses.
Every post reviewed against the brief and your brand before it goes live.
Reach, engagement, saves, enquiries and tracked bookings reported per creator and per campaign.
A typical campaign runs six to eight weeks from brief to report.
Objective, season, guest profile and budget — barter, paid or hybrid — agreed up front.
Creators presented with audience data and a recommendation; you approve the final list.
Hosted stays coordinated with your team, content reviewed against the brief before posting.
Performance per creator and per campaign, with content handed over for reuse and a plan for the next season.
By audience fit first: where their followers are, whether they travel, how they engage, and whether that audience matches your guest profile. Follower count comes last. Our journal has a detailed guide on choosing the right influencers for your hotel.
Both work in the right situation. Barter suits smaller creators with strong niche audiences; paid or hybrid deals suit launches and larger campaigns where you need guaranteed deliverables and usage rights. We negotiate the structure that fits your objective and budget.
Reach and engagement are the baseline. We also track saves and shares, enquiries in the posting window, direct messages and booking codes or landing-page traffic where they are set up. The report shows cost per result per creator, so the next campaign is better informed.
Yes. International resorts hire us to bring Indian creators to their property and to manage the campaign for the Indian market from New Delhi.
Yes. Every brief includes disclosure requirements and every post is reviewed before it goes live.
Practical guides from the Concierge Collective journal, written for Indian hotels and resorts.
Tell us the dates and the guest you want. We will come back with a creator shortlist and a budget that makes sense.